Publishing & Printing

HARDCOVER + PAPERBACK + EBOOKS + BESTSELLER CAMPAIGNS + PRINT MAGAZINES + DIGITAL MAGAZINES

Creativity, Integrity and Transparency.

These three words drive our content creation, editorial culture and publishing mission each and every day.

We design, write, edit and publish revolutionary books, magazines and digital content that feature the most brilliant doctors, dentists and surgeons in the world.

Our publishing philosophy is to create global discoverability for outstanding doctors. Why? So prospective patients everywhere can find and engage these amazing doctors to obtain the exact treatment solutions they need to restore their health.

In order to educate consumers and empower them to make informed healthcare decisions, we publish and print innovative hardcover books, paperback books, Kindle ebooks and news magazines. Our comprehensive publishing services include interviewing, writing, ghostwriting, editing, formatting, designing, promoting, printing, marketing, distributing and branding engaging content that is easily digestible and socially shareable.

Bestseller Campaigns for AMAZON, NEW YORK TIMES, WALL STREET JOURNAL & USA TODAY

Since you have obtained the title “Dr.” before your name, you already have a healthy measure of authority. Here’s the problem: Every doctor is viewed as an authority. And if everyone is an authority, then NO ONE is an authority.

If your prospective patients view every doctor on the same level when considering treatment, this advantage is lost. You need to become the “recognized” expert to avoid being the “invisible” expert. When we transform you into a bestselling author, you immediately separate yourself from the competition so you can get more patients faster.

PR = PERCEPTION EQUALS REALITY

Who gets interviewed most often in local and national TV, radio and newspaper media outlets? Published authors do. Why? Because journalists perceive authors as the trusted experts on various topics they have written about in their books.

Positive publicity provides a valuable third party endorsement that further builds your trust and credibility in the eyes of prospective patients. The more you are featured and quoted in the news media, the more you are perceived as THE expert and authority. If you are perceived as a celebrity doctor or famous to some degree, prospective patients can mentally justify paying a premium for your healthcare solutions.

Events

MASTERMINDS + BOOTCAMPS + CONFERENCES

We organize private masterminds, bootcamps and conferences for doctors, dentists and surgeons. These experiences take Continuing Education to a new level.

Hosted in both Los Angeles and Washington, DC throughout the year, our events explore and analyze the latest strategies that are working right now in patient getting, marketing, influence, persuasion, practice growth, profit enhancement, problem solving, creativity and innovation.

Focused on various topics including but not limited to book publishing, media training, online reputation management, online advertising, publicity getting strategies, patient indoctrination videos, doctor documentaries and referral getting strategies, our events inspire further greatness among our audience members.

Video & TV

CINEMATIC STORYTELLING + NEUROCINEMATICS

Trust, Authenticity and Believability are critical elements in communicating your medical and dental skills to the world. The challenge is: how do you create an emotional bond between prospective patient and doctor before they ever meet?

The answer is Cinematic Storytelling and Neurocinematics.

Well-produced and directed videos humanize you revealing your personal side as you interact with patients, staff, referring docs, family and friends.

We also blend in carefully selected psychological persuasion triggers as well as compelling testimonials from actual customers, constituents, patients and referring doctors.

Our indoctrination videos are in many ways like short feature films or mini-documentaries that actually reveal your personal back story of struggle and triumph and uncover the foundation for your passion for helping your target market: patients in need of your treatment solutions.

With more than $2,000,000 in film gear and equipment in LA and DC, our team produces, directs and edits videos, short films, documentaries and television shows that educate and captivate audiences.

Digital

WEB DESIGN + CONTENT MARKETING + SEO + FACEBOOK ADS + GOOGLE ADWORDS + REPUTATION MANAGEMENT

Google, Yelp, Facebook, Twitter, YouTube, AVVO, Real Self, Healthgrades, Vitals, Angie’s List, Snapchat and Instagram can critically hurt or positively help your practice.

Have you heard the old adage that it only takes a second to destroy a reputation? Well, here’s the 21st century version in the digital age…

It only takes a second to destroy your once stellar reputation built over a lifetime, everyone will know about it within the next couple of hours, and the evidence will reside online forever.

If you and your reputation are going to survive, you need to be prepared to defend yourself, your family, your business and your practice with preventative medicine.

The speed in which the Internet can expose and amplify a negative story, review or rumor is so powerful that you must be in a position to respond quickly and appropriately.

Responding to online smears when emotions are running high and time is short is never a smart move, so you can only do this effectively if you already have a proactive digital reputation strategy in place.

The co-founders of Doctor Book Publishing, Joseph Preston and Phillip Guye, literally co-wrote THE book on protecting your online reputation. Their book is entitled Reputation Management 911: Defuse Online Attackers & Disarm Dishonest Competitors.

By leveraging the skills and techniques created and enhanced over 22 years for intensive reputation management, public relations, advanced search engine optimization (SEO) and viral video marketing, we founded this firm to provide our clients with the highest level of patient acquisition success currently available in the marketplace. Hence, our team advises and helps many of the nation’s leading companies, executives, entrepreneurs, doctors, dentists, surgeons and hospitals.